SEO for Real Estate websites

Real Estate Search engine optimization (SEO) is the practice of guiding the creation or recreation of a Real Estate website so that it will naturally attract Real Estate buyers and seller by winning top ranking on the major search engines for selected keyword phrases.

Our guide to Real Estate Search Engine Optimization

In order to optimize your website, we need to answer 3 main questions:

1. How are people searching for the properties and/or services you are offering?
2. Which sites are winning for those search results, and why?
3. Which searches can I win?

After we've identified a number of search phrases that are potentially winnable, we are ready to create a search engine optimization plan for your Real Estate Website.

First, we analyze your website and establish whether you have significant content already developed that associates closely with the keyword phrases we have identified. At a minimum, you need one page of well-written and functional content for each keyword family you have chosen.

Each page should be completely focused on exactly one keyword family. For competitive Real Estate keyword phrases, you will likely need to dedicate entire sections of your site to winning just one phrase.

Our Search Engine Optimization Plan

A comprehensive guide to Real Estate search engine optimization would be extremely long, and would be out of date as soon as it was published, but here are several tips for how we build a Real Estate website with search engine optimization in mind:

1. Every single page on your real estate site must have a unique HTML title tag, meta keywords tag, and meta description tag.

2. Follow W3C recommendations for HTML document structure. To start a good search optimization strategy, the body of your page should begin with your keyword phrase, and reiterate it as needed as the theme of the page all the way through your copy. Feature your keyword phrase prominently by including it in headers and making it bold or italics.

3. To continue with the Real Estate Search Engine Optimization strategy, we use text navigation on your site, and use the keyword phrases we have selected as the links. If we cannot use text navigation, we may include a footer on every page using text links.

4. We build a text site map, and link to it from every page of your Real Estate website.

5. We organize the navigation of the site according to the importance of your keyword phrases. If you break your site into many pages, link to the most important pages from every page of your site, and link to the other pages from section header pages and the site map.

6. Another very important element in Real Estate Search Engine Optimization is to establish your site by submitting to the main directories, The Open Directory (DMOZ) and the Yahoo! Directory, then build your link popularity by submitting to web directories, search engines, and requesting links from related websites.

7. Be patient. A Search Engine Optimization project can take quite some time to work, specially in this competitive Real Estate Industry.